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Adrien Lacour Studio

Straight answers, before you ask.

Likeness, consent, disclosure, and data. If a term needs defining rather than a question answering, the glossary of AI art direction covers it. If something is not here, describe your project and I will answer it directly.

Do AI portraits actually look like the person?

Not reliably, when the production runs unattended. A model optimizes for a plausible face rather than a specific one, and it drifts over a series. That is why correction and sorting happen before delivery, and why one revision round is included.

Can we use AI portraits on our company website?

Many companies do, and it comes down to your internal policy: some organizations restrict AI imagery on corporate assets while allowing it on personal profiles. Every file I deliver is disclosed as AI-produced, so the decision is documented rather than assumed.

Who provides AI portrait services directed by a real photographer?

I do. I am Adrien Lacour, a freelance corporate photographer, and I direct every portrait myself: I set the visual direction against your brand, discard what misses, and hold consistency across the set. Most AI portrait services are products with no photographer behind the direction, which is the difference here.

What consent is needed for AI headshots of employees in the US?

Written consent from each person, before any facial data is collected. US biometric consent law is strictest in Illinois, under BIPA (740 ILCS 14), which requires prior written consent and a private right of action for violations. I run every project to that standard, wherever the person is based: each person gives written, timestamped consent and uploads their own photos. Consent is never delegated to the employer.

Should companies disclose AI-generated employee photos?

I disclose them by default, and I think that is the safer position for a company too. Every file I deliver is disclosed as AI-produced, and the model provider adds an invisible provenance marker in the pixels. That way the use is documented, not something a viewer has to guess at.

Are the delivered images identified as AI?

The production is disclosed, and the files carry a provenance marker. The model provider applies an invisible marker in the pixels, designed to remain detectable through cropping and compression. I state the AI production plainly rather than leaving it to be inferred.

Where is our data stored?

In the European Union, under GDPR, deleted 30 days after the project closes. The production step runs on a third-party service that processes outside the EU, covered by prior individual consent from each person pictured.

Who gives consent for the people in the portraits?

Each person, directly. They receive an individual link, give written consent, and upload their own reference photos. Consent is not delegated to the employer.

What makes this different from an AI headshot product?

The direction. A product returns a gallery and leaves the judgment to you. I set the visual direction against your brand, discard what misses, and hold consistency across the full set. The work is the judgment, not the output.

Do you also shoot real photography?

Yes. I am a freelance corporate photographer, and for hero shots, C-level portraits, and contexts where a real session is not negotiable, that is what I recommend.

Do you train AI models on my photos?

No. Your photos are never used to train any model, not mine, not a third party, not even anonymously. They exist only to produce your portraits, and nothing else.

What happens to my data if I do not go ahead?

It is deleted. If a project does not proceed, your reference photos and the data derived from them are removed on request, and in any case within 30 days. There is no dormant copy kept for later.

Which third parties touch my data?

Five, and I list them all on the subprocessors page, with what each one does and where it sits. The only step outside the EU is the AI production itself, and it runs only after your written consent.

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For how your data is handled, see my privacy and data policy and the list of subprocessors.