AI art direction, by a working corporate photographer
AI art direction for founder and team portraits, by a freelance corporate photographer.
Executive presence, team portraits, and office scenes. Produced with AI, directed by me. No shoot to schedule, no calendars to align.
- Directed by a working corporate photographer
- Individual written consent
- EU data storage under GDPR
- AI use disclosed on every file
Selected work
A team page that reads as one company
Your team page shows six people and six different backgrounds. Different lighting, different years, and nobody wants to own the half-day shoot that would fix it.
Team portraits →One founder, four registers
A founder’s headshot runs ahead of you into a press kit, a conference program, an investor deck, a first call. The direction is the same one I apply behind a camera. What this adds is the ability to keep that presence current: new contexts, new formats, new uses, without booking a session every time something changes.
Produced with AI, directed by hand.
It has to look like the person
The most common complaint about AI headshots is that they do not look like the person. A model optimizes for a plausible face, not for yours. If a portrait does not read as the person, it does not ship.
One face, start to finish
From the photos sent in to the frame that ships.
- 01
Sent in
Your reference photos and a ten-minute brief: the intended uses, your brand guidelines. Nothing to schedule.
Sent inDeliveredDrag to compare: smartphone photos sent in, studio portraits delivered. Produced with AI, directed by hand. - 02
Directed
The same face, two valid directions. AI platforms produce images. They do not know your brand, and choosing between two good frames is a judgment, not an output.
KeptCorporate direction - - neutral grey background: readable as a LinkedIn thumbnail
- - soft light, steady gaze: kept
Personal branding direction - - exterior setting, end-of-day light: it tells a story, but not the same one
- - the background carries a city: reserve for a founder page or a profile piece
What settles it is the use. That decision, repeated frame by frame, is what separates a directed image from a model output. Produced with AI, directed by hand.
- 03
Sorted
Many AI results miss. On a contact sheet, the eye keeps the right frame and drops the rest. That sorting is part of what I deliver, not part of your work.
A contact sheet from the studio: three takes of one portrait, two dropped at the edit, one kept. Produced with AI, directed by hand.
Every person pictured consents directly, not through their employer.
Most AI headshot platforms let a manager upload their team’s faces with one click. When a company orders portraits for a team, the people in those portraits are not the ones signing the order, and in several US states that is where the liability sits.
So the consent flow does not run through you. Each person receives their own link, gives written consent, and uploads their own reference photos. Written, timestamped, per person.
Stored in the European Union
Your files sit under GDPR, in the EU, and are deleted 30 days after the project closes. Earlier on request, at any time.
Production runs on a third-party model
The production step uses a third-party service whose processing happens outside the EU, because there is no equivalent inside it. That transfer is covered by prior individual consent. I would rather state it than bury it.
Never sold, never used for training
Your images are not sold, not shared, and not used to train any model.
More detail in my privacy and data policy, in the answers on consent in the United States, and the list of subprocessors.
Who this works for, and who it does not.
Starting at $790 per project, priced from a brief and in the range of professional photography. See what each tier includes →
A good fit
Founders and executives whose visual presence has not kept up with their positioning: a website, a press kit, a speaker bio, a profile that has to hold up in front of an investor or a client. Companies with a distributed team and a team page that reads as a patchwork.
Not a fit
One person looking for a single profile photo at product prices. There are products for that, and I am not competing with them. Buyers comparing on price alone: the direction is the product here, and it does not compress.
A young practice, stated plainly.
I am Adrien Lacour, a freelance corporate photographer. I shoot real team portraits, company reportage, and founder branding for small and mid-sized companies, and I have been doing that work since 2024. This service came out of that work.
It is recent and I have no US client reviews to show yet. They will appear here when I have them, unstaged. In the meantime, what I can show is the work itself and the framework each project runs on.
- Corporate photographer since 2024
- I direct, I sort, one revision round
- EU storage, deletion at day 30
- AI use disclosed
Last reviewed:
Ready to align your images with your offer?
Five lines is enough. I come back within one business day with a scoped estimate, or a straight answer that I am not the right fit.
One business day, and a straight answer either way.